Until recently, Google Search was simple type a query, get a list of websites, and choose which one to click. But in 2024 and now into 2025, Google has introduced AI Overviews, a powerful new feature that summarizes answers right at the top of the search results using artificial intelligence. This is a major shift […]
Tag Archives: seo
Branding, Digital Marketing, GEO, SEO
What is GEO (Generative Engine Optimization) and Why It Matters in 2025 ?
30
Jun
Jun
Have you noticed that instead of typing short keywords, people now ask full questions on platforms like ChatGPT, Google SGE, and Bing Copilot? This new behavior has given rise to Generative Engine Optimization (GEO) a smart strategy to get your content featured directly in AI-generated answers. In this blog, you will learn what GEO is, […]
27
Jun
Jun
Running Facebook Ads does not have to burn your wallet. With the right strategy, even a small daily budget can deliver high returns. In 2025, Facebook (now Meta) still remains one of the most powerful platforms for advertising due to its vast user base, advanced targeting, and low-cost entry. 1. Define a Clear Goal Before […]
Digital Marketing
What are you doing wrong in your Facebook ads that are affecting your sales negatively?
28
Apr
Apr
Target right audience Make sure you are targeting the right audience. It’s important to understand who your ideal customer is and what they are interested in, so you can create ads that speak directly to them. Facebook offers a range of targeting options, including demographic information, interests, behaviors, and more. Take advantage of these options […]
01
Sep
Sep
SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic […]
01
Sep
Sep
Digital marketing is one of the most important aspects of any business , and for good reason . It allows businesses to reach a global audience quickly and easily , allowing them to build relationships with potential customers and drive more sales . Digital marketing differs from traditional marketing in that it can be used […]