Client Overview
Shangri-La Restaurant & Bar is a luxury dining establishment that has been serving customers for decades. Despite its longstanding legacy and premium offerings, the restaurant struggled with engaging the modern consumer through digital channels. With limited customer data and a minimal online presence, Shangri-La faced challenges in reaching new customers and re-engaging existing ones, especially during peak seasons like festivals.
The Challenge
While Shangri-La had a solid reputation, the restaurant was facing several business challenges that hindered its growth in the digital age:
- Lack of Customer Data:
Shangri-La had no centralized customer database, making it difficult to personalize marketing and target specific customer segments. - Minimal Digital Presence:
The restaurant lacked an engaging social media strategy and had very little online content, making it hard to connect with potential customers digitally. - Missed Opportunities During Festive Seasons:
Despite festive periods like Diwali, Ganesh Chaturthi, and Dussehra being peak times for dining, Shangri-La had not developed any specialized marketing campaigns for these periods, which resulted in lost revenue potential.
Our Approach
Yuvaan Technologies implemented a 360-degree digital marketing solution to help Shangri-La overcome these challenges. The strategy included customer data automation, content creation, social media campaigns, and targeted offers to boost both online and offline engagement.
1. QR Code Menu for Data Automation
We introduced QR code menus at Shangri-La, allowing customers to access the menu digitally and leave instant feedback. This solution provided an easy way for the restaurant to collect valuable customer data, enabling personalized marketing. The information gathered allowed for targeted campaigns, improving customer retention and re-engagement.
2. Explanatory & Cinematic Videos
We created engaging videos that showcased various offerings at Shangri-La:
- The restaurant’s snacks area, featuring a variety of quick bites.
- The dining experience, highlighting the luxury and ambiance of the space.
- The bar setup, focusing on unique cocktails and drink options.
- The banquet hall, demonstrating its versatility for events and parties.
These videos were shared on social media and other platforms to build awareness, drive curiosity, and increase foot traffic. They effectively portrayed the full experience Shangri-La offers to its customers.
Video’s:
3. Social Media Strategy & Customer Engagement
We revamped Shangri-La’s social media strategy by focusing on authentic content that connected with their audience. This included:
- Customer review videos showcasing real experiences.
- Chef interviews and behind-the-scenes content that highlighted the culinary expertise behind the restaurant’s offerings.
- Food preparation videos that teased new dishes and built anticipation.
Targeted ad campaigns were used to boost these posts, reaching a specific demographic of food lovers and driving traffic to Shangri-La’s social platforms and website.
Engagement Examples:
4. Boosting Delivery Orders via Zomato & Swiggy
Recognizing the growing trend of online ordering, we created targeted ad campaigns on Zomato and Swiggy to boost visibility on these platforms. The result was a noticeable increase in online orders and more customers discovering Shangri-La’s offerings from the comfort of their homes. Positive feedback from customers highlighted the success of these campaigns in reaching a wider audience.
5. Website & Menu Automation
We built a new website for Shangri-La, integrating a digital food menu and automated WhatsApp inquiries for table bookings and customer queries. This made it easier for potential customers to browse menus, ask questions, and make reservations online, enhancing the customer experience and streamlining the reservation process.
6. Festive Campaigns & Special Offers
We implemented special festive campaigns during key holidays like Diwali, Ganesh Chaturthi, and Dussehra. These campaigns included exclusive discounts and surprise offers, which encouraged customers to book tables and visit the restaurant during high-demand periods. The festive campaigns were a key driver of bookings and helped Shangri-La capture more business during peak seasons.
The Results
Our comprehensive strategy resulted in significant improvements for Shangri-La Restaurant & Bar:
- 3X Revenue Growth:
By leveraging digital marketing tools and creating personalized campaigns, Shangri-La achieved a three-fold increase in revenue. The combination of engaging content, online ordering, and festive promotions significantly boosted bookings and online orders. - Increased Customer Engagement:
Shangri-La saw a marked increase in social media engagement. The restaurant’s followers began actively interacting with the content, and many customers reached out directly for more information, showing heightened interest. - Improved Online Presence:
The restaurant’s digital presence was completely transformed. It gained visibility on delivery platforms like Zomato and Swiggy and saw a noticeable uptick in orders through these channels.
Conclusion
Through a tailored 360-degree approach, Yuvaan Technologies was able to help Shangri-La Restaurant & Bar scale its business and overcome the challenges posed by the digital landscape. By implementing automated data collection, creating engaging content, running targeted social media campaigns, and driving festive bookings, we not only helped Shangri-La engage its customers but also increased their revenue by three times.
Our partnership allowed Shangri-La to thrive in the digital world, creating a lasting impact on their brand and customer engagement.
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- Website: yuvaantechnologies.com