1. Website Restructure & Redesign –(One-Time)

Includes CRO Optimisations to improve usability, brand consistency, and conversions.

Key Deliverables:

• Improved navigation & sticky header

• Redesigned footer with key links & social media

• Meaningful About Us page & revamped FAQ

• 4–5 homepage banners for offers & bestsellers

• WhatsApp/live chat integration

• Trust badges, offers, and social proof on key pages

• Optimized product pages with descriptions, videos, FAQs, size guides

• Product bundles/combos & upsell strategies

• Search, filter, and sort improvements

• FOMO popups (“Just bought” alerts)

• Clear display of shipping time, COD, and free shipping info

• UGC/customer photos for trust building

• Consistent brand visual identity (colors, fonts)

• Google Analytics & Search Console setup

2. On-Page SEO Setup – (One-Time)

Lays the foundation for visibility & discoverability.

Includes:

1. SEO-friendly meta titles & descriptions

2. Image alt text & compression

3. URL cleanup & keyword-focused structure

4. Proper heading hierarchy (H1, H2, etc.)

5. Keyword placement in titles, headings, descriptions

6. Internal linking between relevant pages

7. Sitemap submission to Google Search Console

8. Robots.txt & noindex settings check

9. Mobile responsiveness check

10. Basic speed optimization (lazy loading, script cleanup)

Optional: Ongoing SEO –  (Min. 6 months) for keyword ranking, content/blog creation, backlinking, technical audits, and monthly performance tracking.

If you’d like to actively rank higher on Google and bring in more organic traffic consistently, we also offer monthly SEO services. This includes:

• Ongoing keyword research & competitor analysis

• Regular content/blog creation for SEO

• Backlink building

• Technical audits & fixes

• On-page + off-page SEO strategies

• Performance tracking & monthly reports

This is completely optional, but highly recommended if you want to grow your organic reach, sales, and search engine ranking over time.

Let us know if you’d like to activate monthly SEO support — we’re happy to help you scale! 

3. Meta Ads Management – monthly

Inclusions:

• Competitor & market research

• Ad funnel strategy (awareness, consideration, purchase)

• Targeting & retargeting, lookalike audiences

• Dynamic product ads & A/B testing

• Creative production (video edits, banners, carousels)

• Data-driven pricing & offer strategy

• Coupon/promotion management

• Daily monitoring + weekly reports + monthly review calls

Goal: Maximize ROAS (Return on Ad Spend) & drive measurable sales growth.

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Our Meta Ads Management service is designed to help you reach the right audience at the right time and turn browsers into buyers.

Inclusions:

a) Competitor & Market Research

• Deep analysis of your direct competitors’ ad strategies (creative types, offers, targeting, frequency).

• Identify market trends and seasonal opportunities for higher conversions.

• Benchmarking CPC, CTR, and conversion rates to ensure our ads perform better than industry standards.

b) Ad Strategy & Campaign Planning

• Custom ad funnels for Awareness, Consideration, and Purchase stages.

• Segmentation for different audience groups (new visitors, returning customers, high-value customers).

• Use of A/B testing to identify the highest-converting creatives and offers.

c) Targeting & Retargeting

• Interest-based and behavior-based targeting.

• Retargeting visitors who viewed products but didn’t purchase.

• Lookalike audiences based on your highest-value customers.

• Dynamic product ads that show users the exact items they interacted with.

d) Creative Production & Optimization

• Video editing for ad reels & stories (optimized for Meta’s best-performing formats).

• Festive/seasonal banner designs to tap into trending buying moments.

• Engaging static and carousel creatives tailored for conversions.

e) Pricing & Offer Strategy

• Data-backed recommendations for discounts, bundles, and special pricing to improve ROI.

• Limited-time offer campaigns for urgency.

• Price testing for different customer segments.

f) Coupon & Promotion Management

• Set up and manage coupon codes for targeted campaigns.

• Track coupon usage to measure campaign effectiveness.

• Integrate discounts seamlessly into remarketing ads for abandoned cart recovery.

g) Continuous Monitoring & Reporting

• Daily performance checks to pause low-performing ads and scale winners.

• Weekly report updates with key metrics (ROAS, conversions, CTR, CPC).

• Monthly strategy review calls to adjust targeting, creatives, and offers based on results.

Goal: To maximize ROAS (Return on Ad Spend) and ensure every rupee spent on Meta ads brings measurable business growth.