Case Study: The Studio Bagru Achieves 8x ROAS on Facebook Ads with Yuvaan Technologies
The Studio Bagru is a brand that creates handmade bagru print cloths and using traditional Indian hand block printing techniques. The brand had been struggling to reach its target audience and generate sales through Facebook ads. That’s when they approached Yuvaan Technologies, a digital marketing agency that specializes in helping businesses increase their online presence and sales.
Challenge: The Studio Bagru had previously tried Facebook ads on their own, but they were not getting the desired results. They were struggling to reach their target audience and generate sales from their Facebook ads. They needed a digital marketing partner who could help them improve their Facebook ad performance and increase their return on ad spend (ROAS).
Solution: Yuvaan Technologies started by conducting a thorough analysis of The Studio Bagru’s previous Facebook ad campaigns. They identified areas for improvement and developed a new Facebook ad strategy based on their findings. The new strategy included:
Targeted audience: Yuvaan Technologies used Facebook’s advanced targeting options to identify the most relevant audience for The Studio Bagru’s products. They targeted users based on their interests, behaviour , and demographics.
Engaging ad creatives: Yuvaan Technologies created engaging ad creatives that showcased The Studio Bagru’s unique products and highlighted their traditional block printing techniques. The ad creatives were designed to grab the attention of the target audience and drive clicks to the website.
Optimization: Yuvaan Technologies continuously optimised the ad campaigns to improve their performance. They analysed the data from the ad campaigns and made changes to the targeting, ad creatives, and ad placement to improve the ad performance and increase the ROAS.
Results: The results of the new Facebook ad strategy were impressive. The Studio Bagru saw an 8x increase in their return on ad spend (ROAS) within the first month of working with Yuvaan Technologies. The improved targeting, engaging ad creatives, and continuous optimization helped the brand reach their target audience and generate more sales through Facebook ads.
Conclusion: Working with a digital marketing agency like Yuvaan Technologies can help brands improve their online presence and increase their sales through effective Facebook ad campaigns. The case study of The Studio Bagru is a testament to the importance of targeted audience, engaging ad creatives, and continuous optimization in achieving successful Facebook ad campaigns.
