Client Overview: Shangrila Restaurant
Shangrila Restaurant, a renowned dining destination in Wagholi, Pune, specializes in authentic Indian cuisine. Despite its loyal customer base, the restaurant faced challenges in expanding its reach, increasing foot traffic, and maximizing online orders.
Challenges Faced by Shangrila Restaurant
- Low Online Visibility: Limited digital presence and ineffective social media use hindered brand awareness.
- Inconsistent Bookings & Orders: Despite offering quality food and service, online orders and reservations fluctuated.
- Lack of Digital Marketing Strategy: No structured marketing plan to attract and retain new customers.
- Minimal Customer Engagement: Low interaction on social media resulted in reduced brand recall.
Solutions Provided by Yuvaan Technologies
To address these challenges, Yuvaan Technologies implemented a results-driven digital marketing strategy, including:
1. Social Media Optimization & Management
✅ Established a consistent brand identity on Instagram, Facebook, and Google My Business. ✅ Created engaging content featuring customer testimonials, behind-the-scenes kitchen stories, chef highlights, and daily specials. ✅ Produced high-quality video content showcasing the restaurant’s ambiance, signature dishes, and customer experiences.
2. Paid Advertising (Meta & Google Ads)
✅ Launched targeted Facebook, Instagram, and Google ads to attract food lovers in Pune. ✅ Implemented location-based promotions to drive nearby customers to dine in. ✅ Ran retargeting campaigns to convert potential customers who had interacted with Shangrila’s digital platforms.
3. Influencer & Community Engagement
✅ Collaborated with local food bloggers and influencers for authentic promotions. ✅ Encouraged user-generated content, motivating diners to share their experiences online. ✅ Conducted interactive polls, contests, and giveaways to boost engagement.
4. Online Ordering Optimization & Growth Strategy
✅ Partnered with Zomato & Swiggy for better visibility on food delivery platforms. ✅ Optimized menu descriptions and visuals to improve conversion rates. ✅ Promoted exclusive digital offers to encourage prepaid orders and reservations.
Results Achieved
300% Increase in Online Engagement: Social media reach and interactions tripled within three months. 2.5X Revenue Growth: Higher footfall and online orders led to substantial revenue growth.
50% More Online Reservations: Paid promotions and digital marketing improved booking rates.
High Video Engagement: Shangrila’s video marketing campaigns garnered thousands of views, strengthening brand awareness.
Watch How We Transformed Shangrila’s Online Presence: https://www.instagram.com/p/DGimSTXtrNp/?igsh=cmdycWl3dW5ubGdh
Conclusion
Through a data-driven social media strategy, high-quality video marketing, and precise digital advertising, Yuvaan Technologies helped Shangrila Restaurant establish a strong online presence, attract more customers, and increase revenue significantly.