Advertising your products and services doesn’t always get you the results you need. Most of the time, it’s because the words on your website, in your marketing emails, or on your social media platforms are poorly written or ineffective at getting people to take the final step of making a purchase.
This is a huge factor for success in any industry. Whether you sell DIY home tools or offer insurance services, the way your written content is formulated matters more than you think.
Enter copywriting. It’s a fancy word for writing that you use in markeitng strategies to improve sales and conversions.
What is copywriting?
Copywriting is one of the most important elements of advertising and marketing. It’s the process of writing persuasive words that inspire or motivate people to take a specific action.
When you open a magazine and there’s a full-page advertisement selling perfume, the words on that page are the result of copywriting. When you go to a website that prompts you to buy something, the words on that page are the result of copywriting. You can find copies in print, online, and even being read on television or over the radio. Copywriting is almost everywhere you look and listen.
Who is behind copywriting? Behind every piece of copy is a copywriter. Copywriters are individuals who are trained to craft words in a way that will connect with your target audience and move them to do something. Most businesses hire an in-house copywriter or on a contract basis to help them communicate with the world and grow.
It’s important that you don’t confuse copywriting and copyright. They sound the same but are two very different things. You already know what copywriting is. Copyright is a type of protection provided by the U.S. government that allows you to proclaim authorship for an original piece of work. For example, you could claim original ownership of an audiovisual, musical, architectural, literary, or dramatic creation and it would give you the exclusive right to distribute or publish it.
What does a copywriter create?
A copywriter is a person who provides the words for a variety of assets including webpages, blogs, articles, ads, social media posts, emails, posters, billboards, guides, case studies, white papers and more They use the medium of writing to inform, engage, impact, and/or persuade audiences. The goals can vary from raising brand awareness to positioning a business or organization as an authority, to closing sales.