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Proven Ways to Drive Traffic to Your Website

Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone.

website traffic is both an important indicator and driver of business growth. It can help you to:
• See how well your marketing is working
• Gather insights about your audience to make decisions
• Improve your SEO and search engine credibility
• Generate more leads, increase conversions, and get more customers.

Yet achieving these benefits requires driving traffic to your website the right way, and a focus on driving quality traffic. In this post, we’ll cover free ways to drive traffic to your website in a way that impacts your bottom line.

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Free Traffic vs Quality Traffic

Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well.  If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic.

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There are a number of ways to optimize your website for conversion—such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to be attracting the right visitors to your site in the first place. Your goal when it comes to website traffic is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers.

Channels that Drive Quality Traffic to Your Website

There isn’t one set-it-and-forget-it tool that generates free and high-quality website traffic to your website. Rather, there exists a mix of channels that work together to drive visitors. Some require effort, some require time, and some require money. Some of the strategies and channels that drive traffic to your website include:

• Online directory listings
• On-page SEO
• Off-page SEO
• Email
• Social media
• Online ads
• Blogging

Content Curation for Ideas

Take the best of the best content to share to come up with ideas. Here, you don’t have to start from scratch — you can search out what’s already out there and give it to your readers.

Other Paid Methods of Generating Website Traffic

Social media, display, and retargeting ads are all excellent channels of PPC advertising to boost website traffic.

Social Media Advertising

While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.

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Display Advertising

Display ads are branded banner ads that get placed on relevant websites. If you are a fitness business and your ad appears on a webpage about athletic gear, your ad is likely to drive relevant traffic to your site.

Retargeting

Retargeting ads can appear on websites or social media feeds. They are placed in front of people who have already visited your site once, and who are therefore more likely to return.

Google My Business is the Best Free Website Traffic Generator

Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.

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