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How To Promote New Product Or Services For Your Business

When it comes to promoting your business with a new product or service it can seem like there are endless options. It can be hard to figure out where to get started, and what promotional methods will give you the best results. The truth is there are many ways to promote your business, and it can depend on your business what works do.

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Here are 8 ways to promote a new product or service for your business.

1. Post to Google My Business:

 You can post to Your Google My Business profile about your new product or service in two ways. The first is to create a post on Google and select the “promotion” option. The second is to upload your profile with photos of the new product or service.

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post to google my business

Check the Add Photos to Your Google My Business Profile for help. You may also want to post those FAQs on the new product or service, if applicable. To learn more, go to How to Post FAQs to My Business Profile on Google.

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2. Offer Customers an Exclusive Preview:

offer customers

Your loyal customers are an essential part of how to promote your product, as they are most likely the first to buy it. Offer an exclusive preview of your new product to clients. This could take the form of a private party, a pre-launch party, an online demo, or a special invitation to check your new service. These exclusive offers will make loyal customers feel good and keep them coming back.

3. Social Media Contests:

Social networking competitions are a fun, simple way to communicate with clients and get more fans into your social media channels. For example, a simple Facebook contest gathers an average of 34 percent of new fans per campaign. That’s huge considering Facebook has low organic reach!

socail media contests

Instagram giveaways provide consumers with an exclusive opportunity to be the first person to get their hands on the new product — free! The giveaway can be advertised across the social media networks and by email. To get more direct traffic, put your business in front of new customers, and for a fun way to connect with fans, run an Instagram giveaway.

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4. Email Marketing:

Do you know that 82% of customers open corporate emails and 44% of email recipients made at least one purchase last year based on a promotional email? Email marketing by newsletters is a great promotional medium and is one of the best ways to advertise a new service or product.

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Email newsletters allow you to easily share product news, photos, and customer information. Offering an exclusive discount or promotion from there is a great way to “seal off the deal” so to speak, and get cash flowing your way. For more ideas, check out this post on email newsletter topic ideas.

5. Facebook Ads:

Facebook is a window into a huge market, with 1.44 billion monthly active users. It is for this reason that Facebook ads are an effective marketing tool. Facebook is particularly useful for concisely targeting your audience, as the impressive collection of data from Facebook allows businesses to target by gender, age, location, interest, and more.

facebook ads

You also have an array of options for the type of ad you want and by creating a cap on how much you want to spend daily or monthly, you can easily stick to your budget.

6. In-Store Promotions:

Businesses with brick and mortar stores have the added ability to advertise a new product or in-store operation. The # 1 thing you need to do if you want to know how to promote your product in your studio or store is to give people a reason to go to your store. Besides having attractive logos and signs, you can also promote your new product or service in-store with inside signs and promotional materials.

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in store promotions

Offer exclusive discounts in-store, such as a buy-one-get-one-free or a percentage reduction. You might also market your product as being available exclusively at your retail store. Whatever your promotion, please be sure to stress that it will not last forever. Customers whose purchasing power is limited, either by time or by inventory, feel more urgent when it comes to buying your product.

7. Host an Event:

Hosting an event or an open house at your business is another way of getting people to your physical location. Hosting an event is a great way to get people into your business physically, thereby making them more likely to become a client. Events need not be fancy and super-organized; something as simple as an open house or an info session will work for locations such as salons, fitness centers, yoga studios, spas, and retail stores.

host an event

 If your business is located with other local businesses, you can work together for a sidewalk sale or an open house outside to attract even bigger crowds!

8. Share on Social Media:

Another way to promote new products and services is through social media announcements and sharing of this. If you use the above-mentioned tactics, make sure you share any of them on social media, including customer-exclusive events, open houses, opportunities for trading or upgrading, giveaways, a customer review.

share on social media

And pictures. If you find that customers are posting on social media sites such as Facebook and Instagram, make sure to share those photos with your own followers to entice people to try out your new service or product!

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