Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. There’s just so much to do on so many different channels and….….keeping all those balls in the air can make you feel exhausted. I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. I also know that suggesting more tools to fight the exhaustion and improve the productivity of your digital marketing may sound counterintuitive. But, guess what? That’s exactly what I’m going to suggest! There’s a chance that you’re not using all the right tools or at least some of them that can help you work smarter. So without further ado, let’s go over a few tools and technical tips that can help increase your digital marketing productivity. [sc name=”yuvaaninarticle”]
1.Editorial Calendar ToolSo much of our work as marketers revolves around creating, distributing, and promoting content. In all its different types and formats, content fuels the engine of digital marketing. But…. this comes with a set of challenges: How do you publish quality content that helps you achieve your business goals while being mindful of the needs of your audience? [sc name=”yuvaaninarticle”] …..And how do you do this on a regular basis across channels and platforms? You’ve guessed it. You need to put it in a calendar to plan, assign the production, and schedule out all the content, ideally at least a couple of months in advance. Setting everything up may take a bit of time that you feel like you don’t have. But this time investment will save you so much time and effort down the line that it’s well worth it! I use Asana which allows us to create a board with tasks grouped by the stage of the content creation process. [sc name=”yuvaaninarticle”] Our stages are as follows:
- Ideas – We have an idea for content but not sure if we’ll write it yet.
- Content creation – We have decided to create a piece of content so it’s moved from the idea stage to the production stage.
- Video editing – If there’s a video associated with the content, some editing is required.
- Imagery – We will need to add imagery to an article or a guide. We have someone who is responsible for this.
- Optimization and Distribution – When we finalize the content, it is then optimized for SEO and distributed across social media.
2. Use a Social Management Tool to Improve your Marketing ProductivityI am certain that most marketers would agree on this one – social media marketing drains so much time and energy if not properly managed. There’s scheduling, monitoring, engagement, analytics… Unless you have a tool that can do all that, and automate most of it, your productivity in more critical digital marketing tasks will suffer. I am all for trying out different tools and maybe even taking bits and pieces of a few different tools to accommodate the process I’ve established. However, if you can find one tool that brings all the key functionality and for all major social media channels under one roof, then that’s the way to go. For me and my team, that tool is Agorapulse. This social media management tool enables you to plan, schedule, and publish all your content on Facebook, Instagram, and Instagram. On YouTube, you can listen and respond to comments. It makes everything so much more streamlined and leaves room for you to properly analyze what’s working or not working. You also get detailed reports that you can download and customize for reporting. You can learn more about this tool in our Agorapulse review.
3. Invest in an SEO tool(s)SEO takes a lot of work, there’s no doubt about it. And if you don’t invest in an SEO tool you could end up driving much less traffic to your content than you could. A relatively small investment in an SEO tool should generate you more revenue than you spend on it!
- Use keyword research tools, like KWFinder, to find the best long-tail keywords to target with your content.
- Analyze your competition with a tool like SEMRush to get a quick understanding of how competing websites in your industry perform in terms of SEO.
- Analyze your website’s link profile with a tool like Ahrefs, or check competitor link profile for ideas on where to get high-quality inbound links from.
4. Create a project planIf you’re not clear about where you’re going how are you going to know when you get there? A project plan is a list of all the tasks and milestones associated with a project and is usually displayed in a project management tool. It is a great way of planning out your tasks, tracking the status of the project, and making sure you’re not falling behind. Like a true digital project manager, you’ll create a plan that includes:
- Project Goals (your digital marketing goals)
- Team members
5. Get a team management toolWe have a small team so Asana meets a lot of our needs together with Google Drive, Slack, and a couple of other tools. But as a bigger organization, you may want to invest in a team management tool that allows you to share tasks, documents, advanced workflows, and much more. Here are some tools to consider:
6. Track resultsTracking results is the most important thing you can do with Digital Marketing if you want to be productive. You need to know if you are working on the right things! Imagine running a campaign which involved:
- Facebook Ads
- LinkedIn Ads
- Facebook Posts
- Blog content
- Video interviews