How Technology & Artificial Intelligence Are Changing The Game Of Beauty Industry

Artificial intelligence (AI) is transforming the way we think, work, and interact with data and technology. Not only is the technology and AI changing the game of the beauty industry, but also is disrupting all other kinds of industries. Be it start-ups or MNCs, investments in AI have been increasing exceedingly to bring innovative and life-changing products for the consumers. This great integration between technology and beauty has transmuted the way people do their skincare and makeup.

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For any customer, discovering goods that work for their skin type and how their particular lifestyle affects their skin and hair issues is a major obstacle for products that suit one’s skin type. The whole principle of not-one-size-fits-all also refers to beauty products.

However, with the collaboration technology and beauty, the ability to develop custom products that fir every individual’s needs, that deliver significant results in a short span has changed the game. The new frontier of skincare and cosmetics has also introduced measures that help in improving the overall consumer experience along with devices that can give salon-like results at home without costing a fortune.

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1.  Improved customer experience with Chatbots

While people are always on the go, no one likes to wait for their queries to be resolved. The more you make them wait, the higher are the chances of them switching to another alternative. Chatbots are one of the best introductions in the shopping industry made by AI. It enables the companies to have a faster settlement of queries and build a good relationship with the customers. Brands like Sephora, Estee Lauder, Nykaa etc also encourage the customers to ask the chatbots for product recommendations, beauty advice, and other order queries.

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Brands and big MNCs are investing in chat-bot technologies for smooth customer experience. From people-to-people conversations to people-to-bots is where the industry is going now.

2.  Product personalisation

The increasing trend of getting a personalized haircare or skincare product has made the generic regular products so yesteryear. After all, it is an ideal scenario for consumers as they now have the authority over what goes in the product they are using, along with what it is supposed to do for them. Today’s consumers believe in sustainable living along with choosing the kind of products that work exclusively for them.

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Thanks to the foundation of AI that enables consumers to incorporate clean, science-backed beauty in their lifestyle. Some brands now allow customers to select the products, ingredients, packaging material and price point in order to curate their perfect product mix of their own. To enable customized beauty care, machines are now programmed to take specifics such as geographic location, hair type, hair length, skin color, lifestyle etc to offer precisely what the consumer might be looking for.

Some of the big names in this industry is – Freewill. Freewill is India’s no.1 rated personalized regimen for Indian hair. Taking the customers profile such as their hair length, problems, lifestyle, past treatments are done etc through an online hair assessment, they curate a kit which includes shampoo, conditioner and hair serum. The products are manufactured with clean, natural ingredients without using any harmful chemicals or toxins.

3. Smart Hair Brushes

A hairbrush suggesting hair tips- something that probably people would have never thought back in the day. AI has remolded the way people take care of their hair. A smart hairbrush is an internet-connected device that examines users’ hair condition. The hairbrush count sensors assess whether the hair is dry or wet and study it while brushing. These smart brushes can tell whether the hair is soft, brittle, scalp issues etc and even recommends the kind off products they can use.

Kerastase Hair Coach by L’Oreal is the first smart hairbrush in the world. This revolutionary hairbrush, released in 2017, is a revolution in the beauty industry. For measuring frizziness, dryness, broken ends and breakage, the product consists of a microphone. 3-axis load cells, accelerometer, conductivity sensors, and gyroscope are also included. It measures the quality of the hair and recommends the products that would suit the condition of the hair the best.

4. Smart Mirror

“Mirror mirror on the wall, who’s the fairest of them all?”

Well, it’s safe to say AI took this saying to the next level. A smart mirror now only allows you to scan your face and tells you what’s wrong, but also looks but examines any severe potential problem. It notices wrinkles, red spots, acne, pores and fine lines. The mirror comes with an LED light, skin analyzer and video streaming. It tracks the improvement of your skin over some time by saving images.

Hi Mirror is an innovative voice-controlled beauty assistant in the form of a mirror. It comes with a built-in camera that gives daily skin analysis, goals and results along with beauty advice. It also recommends the user some products to resolve their skin issues. The augmented reality feature allows the users to virtually try out different makeup looks.

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5. Advanced smart face mask

Instead of using face masks for 20-30 minutes, an advanced smart face mask is a greater alternative for people who are on the go. This device allows you to insert your favourite sheet mask into the device and pair it with an app-controlled treatment routine which helps to boost the effect and ensures glowing skin.

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All it takes is one press to activate the kind of treatment you want according to the sheet mask you’re using. Glide the device gently on your face and massage in circular motions until the device turns off by itself indicating the end of your treatment.

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