9 Questions To Ask Yourself Before You Hire a PR Firm

An important part of growing your market is putting your story out there so people can get to know who you are and what you are doing. PR is a perfect way to get the message out for your company without paying for ads for an arm or a leg.

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Earned media brings exposure of the business through conventional channels such as editorial websites, print newspapers and magazines, TV interviews and others.This form of brand awareness is incredibly powerful because it builds third party credibility and helps you reach a new audience that is already paying attention to the outlet that features your story.

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PR is its own full-time job. So many times, the next step is hiring a freelancer or a PR firm to help get the word out about your brand and story.

Earned media has so many benefits: create brand recognition, attract more clients, get more eyes on your social media platforms, help you gain credibility in the business and even generate more revenue.

Here’s what you need to ask yourself before you make the leap.

What do you think of the success? 

Each query will help you meet your goals and also allow you to build measurement points for progress with the PR company you use. Be practical, but still don’t be afraid to reach for the stars.

How do you get to your target audience? 

Where will the client find the PR Manager. What is your audience reading? How do you interact with them? By supplying them with your daily habits, you can support your PR firm too.

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What does your PR budget look like, month to month?

Be realistic about how much you can pay a month. PR is an investment, and you need to treat it like one.

What kind of communication do you want to have with your PR firm?

How will you stay in touch with your PR firm and respond to press inquiries? You need to have a clear understanding of how you want to be communicated with (ie. emails, calendar invites,etc.).Otherwise, you could miss a big press opportunity. Always respond within 24 hours as some opportunities are very timely.

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Can you clearly define your brand and brand story?

You need to be able to provide clear messaging, otherwise, you will need to have your PR team help you develop it. Your message is key to developing pitches and how your PR team positions you.

What problem(s) do you solve for your audience?

Your PR team can use this to help with press angles, as well as a way to communicate your success to the world. This can also be part of your messaging strategy.

What are your top business goals for the next 3 months? 6 months? 1 year?

Setting goals will help measure your success throughout your contract with your PR firm. It will also help you to think the bigger picture.

Do you have time to dedicate to PR in your business?

This is important! If you don’t have the time to dedicate to interviews or press opportunities, then why do you want PR? A big reason the media is interested in your brand or product is you, and you need to be sure to make PR a priority for your brand.

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Are you open to new ideas and collaborating with a PR firm?

Think of your PR team as a company extension. They’re there with you in the trenches, so it’s vital to keep them up to date on what you’re doing, so remember their expertise as well. We are the experts, and if yours are, we are their achievement.Using these questions until you’re happy for your company to invest in PR, and answer every question specifically. Using this questionnaire to connect with potentially PR agencies or freelancers with which you would like to work.

The Definition of Public Relations 

PR can have various meanings to people, but overall, it is the controlled message that you’re putting out into the world. You have power over this messaging.

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Where to Start If You’ve Never Been Featured in the Media

available beforehand: coordinated social media networks, advertising, and a “dream list.” How would you want to be featured? Create a list of all the locations your story or company feels fit for.You’ll need a press page to show off your awesome media placements and coverage. Be sure to also post and repost your live links whenever possible and tag the publications and editors.

Different Types of Media Opportunities

Interviews: These could be anything from a simple five-minute phone interview or a five-minute on-air TV segment. A media member expresses interest in your story or product and wants to discuss it with you.

Product reviews: Editors and writers are always looking for new products to test for editorial inclusion.

Round-ups: Just like reviews, publications always have product round-ups pages that they work on where they can potentially feature your product.

Features: This can range from a full story to using your quotes as an expert point of view. The media is always working on different stories, and many times they want to speak to experts.

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