Here are 12 reasons you why You need Digital Marketing.
Small and medium-sized enterprises like Yuvaan Technologies are trying to keep up with the transition and growth of emerging technologies. And that can be said to be important to the majority of human society, whatever they can. Brick-and-mortar businesses are either adapting their business models to an Internet one. Or it is enhancing existing marketing practices through digital marketing strategies in an effort to capture a growing and very lucrative internet marketplace.
For it is the process of attracting targeted online audiences . And that will spell the difference between a successful and a failed company. Even if you get loads of daily traffic to your website, whether they translate to leads or sales, they will not amount to anything. Digital marketing tools and strategies give business owners the best prospects for competition, survival and even business development in the digital arena where business and trade are going.
The following 12 reasons will show you why the use of Digital Marketing is not only an investment-wise choice . But also it is an efficient marketing channel that can help your business expand.
1. Digital marketing levels the field of online play since
The days are gone where business owners still welcome the idea that digital marketing is just for the likes of multinationals and big companies that have the appropriate resources needed to coordinate an online marketing campaign. In reality, Digital Marketing levels the playing field, offering small and medium-sized companies the ability to compete against the big boys and draw their share of targeted traffic.
Small businesses now have the resources to conduct sales and marketing processes with digital marketing that were previously open only to large companies. Without a call center, even though they don’t have physical stores or branches in these locations, small companies can easily communicate with numerous customers, even customers from any part of the world.
2. Digital marketing is more cost-effective than traditional marketing, since
There are very few resources and even capitalization for small companies. For this reason, Digital Marketing offers them a stronger and far more cost-effective marketing channel that produces results. The Digital Marketing Spend Report by Gartner highlighted that up to 40 percent of respondents claimed substantial savings by using promotional digital marketing strategies for their goods and services.
That is why 28% of company owners surveyed would change marketing expenditure allocations from conventional media outlets and invest them in digital online marketing tools and techniques, according to the Gartner report. As seen in the chart below, Hub-spot confirms this, confirming how digital marketers achieve better Cost-Per-Lead (CPL) relative to other marketing channels.
3. Digital Marketing Delivers Conversion Because
Businesses selling online goods and services measure success by translating the percentage rate of incoming traffic into leads, subscribers or sales, depending on the website’s intended purposes. All your traffic would mean nothing without conversion, and all your marketing efforts would literally go to waste.That is why company owners streamline their digital marketing strategies to maximize conversion, making it a top priority above all else.
For your digital marketing campaign, there are many methods and strategies that you can use, such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from Hub-Spot ‘s 2013 State of Inbound Marketing Report, these three can produce better-than – average results in terms of higher conversion rates, which generate fast and efficient contact and engagement with targeted audiences.
4. Digital Marketing Helps Generate Better Revenues Because
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
Small and medium businesses using digital marketing strategies would have 3.3 times greater chances of expanding their workforce and industry with higher sales growth prospects, opening their doors to better, wider and farther ranging markets both locally and abroad. Kevin O’Kane, SME Head of Google Asia-Pacific, describes the Internet as a rocket fuel for development for small and medium-sized enterprises.
5. Digital Marketing Facilitates Interaction with Targeted Audiences Because
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.
6. Because Digital Marketing Caters to the Mobile Consumer
Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.
Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.
7. Because Digital Marketing Builds Brand Reputation
The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.
This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
8. Because Digital Marketing Provides better ROI for Your Marketing Investments
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
On the other hand it can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
9. Because Digital Marketing Earns People’s Trust
Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.
It leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.
10. Because Digital Marketing Entices People to Take Favorable Action
While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.
Calls-To-Action specifies what your web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics . And even positioning on the page to generate the best results in terms of generating favorable action.
11. Because Digital Marketing Makes You Ready for the Internet of Things
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.
12. Because Digital Marketing Ensures Business Survival Online
It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.
Your business can be likened to this. Even if you have tons of website visitors but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.