Kustome.com approached Yuvaan Technologies to grow their online sales. They had an existing website and a small customer base but lacked consistent digital marketing efforts. They wanted to increase revenue without inflating ad spend.
Goals
Our objectives were clear:
- Increase monthly revenue by at least 30%
- Improve ad targeting and audience segmentation
Our Strategy
We launched a 3-month Facebook Ads campaign focused on full-funnel marketing:
1. Budget Strategy
- Identifies top selling products that well performed in offline stores
- Find factors to optimize sales and logistics
- 70% budget for new users and 30% for existing users
2. Audience Research & Segmentation
We created multiple custom audiences based on:
- Website visitors
- Add-to-cart users
- Email subscribers
2. Creative Ad Design
We developed engaging ad creatives including:
- Product demo videos
- Carousel ads highlighting bestsellers
Improve Website
Improved Kustome’s website for a seamless user experience , higher conversions , and genuine order optimization.
Challenges
Kustome , a mobile case brand has performed well in marketplaces , leveraging trending designs and customer demand.
However ,
They faced challenges in scaling direct website sales.
Result
