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Improving Healthcare Access: Driving Early Detection Awareness in India

Elevated early detection awareness across India through impactful video storytelling, regional PR outreach, and data-driven campaigns — driving real change in healthcare access.

The Mission

After its success in South Africa, Phylaxis.ai aimed to introduce its prospective and preventive healthcare platform to India. The objective was to raise brand visibility, promote early detection in focus areas like breast cancer, cervical cancer, mental health, and beyond, and establish partnerships with NGOs, CSR programs, and healthcare institutions nationwide.

Our Approach

  1. Managed all social media platforms to deliver consistent, engaging content that educated and connected with the audience.

  2. Planned and executed ad campaigns on Meta and LinkedIn to reach NGOs, CSR leaders, and healthcare stakeholders across India.

  3. Produced high-impact videos that showcased the platform’s value and raised awareness about early detection in a relatable, human way.
  4. Collaborated with niche influencers to build trust, expand reach, and connect with communities that value health-first initiatives.
  5. Conducted awareness-driven events both online and offline to initiate conversations around preventive healthcare.

  6. Refined brand messaging and storytelling to make the platform approachable, credible, and emotionally resonant for the Indian audience.